Tuesday 19 December 2017

Head-up Display (HUD) Manufacturers to Focus on Innovation to Widen Scope of Applications

Initially, head-up displays were developed for military and aviation applications. However, with constant improvements, the rate of adoption of these displays in commercial aircrafts, automobiles, and other wearables is following a positive trajectory. Head-up displays are capable of providing several driving assistances such as navigation system, vehicle speed, fuel indication, road direction, and vehicle warning message.

What is a “head-up display”?

Head-Up Display (HUD) is a computerized system that projects information or visual images in user’s line of sight onto a transparent screen. A typical HUD consists of a display system, a projector unit, connecting chords, and programmed applications. It is available in various types such as helmet mounted and fixed mounted.

Head Up Display (HUD) Market

Focus on Helmet-mounted Devices

Head-up display manufacturers are focusing on product innovation to enhance the scope of applications of their offerings. While car accessory companies have remained prominent patrons of HUD manufacturers, helmet manufacturers are the emerging targets for them. To put this in perspective, in 2017, Nuviz Inc. developed a HUD for full-face helmets. It has integrated many technological functions such as music, maps, navigation, calls, and speed indicator into one helmet-mounted device. All of it is made available through a small mirrored see-through display that is in-line with the focal area of the rider’s right eye. The purpose of the device is to keep the rider more informed and less distracted.

Market Insights

The convenience of connecting smartphones with HUDs is likely to stimulate the growth of the global head-up display market. Rising awareness regarding safety while driving can also provide a significant push to the market, finds Grand View Research, Inc. Increasing implementation of technologies such as augmented reality (AR) and global position system (GPS) with head-up display systemscan stoke market growth.
                                                     
Burgeoning sales of luxury cars and improving lifestyles of people across the globe are expected to boost adoption of head-up displays over the forecast period (2014 to 2025). On the flip side, high power consumption of these displays can negatively impact the market. Some of the key players in the market are Continental AG, BAE Systems, Robert Bosch LLC, Visteon Corporation, and YAZAKI Corporation.

In-Depth research report on Head Up Display (HUD) Market:
https://www.grandviewresearch.com/industry-analysis/head-up-display-hud-market

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